Storytelling & creative processes

I am an independent editor, writer, curator, design thinker, strategic advisor and concept developer located in Aarhus, Denmark. My area of expertise is complex, creative processes and storytelling.

Telling stories of meaningful spaces

Currently, I am working on several book projects focussing on sharing knowledge on place making and city development through the design of meaningful spaces, or spaces of significance, as I like to call them: public libraries, theaters and urban development projects.

Design Management and Design Thinking

Design thinking and the management of design processes are highly relevant to ensuring user engagement and to qualify solutions. More to be read here.

Value-based branding

When working in the field of branding, a thorough understanding of the users and the real questions to be solved is crucial. No type of branding brings value if the outset is not authentic. Therefore, I work to identify the spirit of space, when working with architecture and space branding; with the “why” of a company or organization, when working with people.

Curating design and art installation projects

I help exhibition spaces identify art works that fit their profile. I am currently working as part of the curatorial team behind the exhibition space BOX in Aarhus, Denmark. Focus is on installations that make people stop and wonder. Projects that ignite imagination and playfulness. Find more about BOX and past exhibitions here.

Visual storytelling and cultural comments

Part of my work is featured through my photos of cultural, architectural and literary inspiration, spaces and moments on Instagram. Images below:


Ida Relsted // editor, design thinker and writer. Aarhus, Denmark. +45 51242568.